The Balmain fashion house history begins with Pierre Balmain – a fashion designer, but also, something a tad bit more. His first designs were lavish and luxurious, in such a strict contrast with the modest styles insisted on during war times. Balmain brands switched many designers and licensing agreements in past, out of all of the fashion designers that “ruled” Balmain, Olivier Rousteing, the one that currently occupies the creative director post, might just be the one who launches Balmain fashion house among the iconic ones. Rousteing has managed to impose a contemporary outlook – a silhouette that reflects the men and women of his own generation dubbed the “Balmain Army”. However, he didn’t do so without first relying on the Balmain fashion house's rich archives for inspiration, and fully utilizing the atelier’s impressive mastery when it comes to traditional and convoluted haute couture techniques.